The best URL for your website

URL structure is an important SEO factor, so here are some useful guidelines to keep in mind when designing your website.

Homepage (www.mysite.com.au)
When choosing your domain name, try and include your primary keyword somewhere in the name.

Additional Pages (www.mysite.com.au/[keyword])
On additional pages use another major keyword as the directory and filename for this page.

About Us Page (www.example.com/about-[business name])
The about us page is a chance to make sure your website ranks strongly when customers search for your business name. Using the format /about-[businessname] with the business name in file name will help with this.

Following these guidelines is a good way to build your SEO browser ranking for your website.

Website Navigation

Website Navigation is a very important part of designing your website. The aim is to give your customers and easy to follow consistent look and feel. When designing your navigation think about the following points.

1. Never let visitors lose your home page
2. If you have too many links consider drop down menus
3. Keep the links consistent on every page
4. Keep them clearly visible above the scroll line

Useful navigation will keep your customers happy and make it easier for them to find information in your website.

Windows 7

This release of Windows 7 has not been plagued like Vista was. Below are some new improvements and reasons to upgrade.

1. Windows 7 has beter performance than Vista
2. Better search than Vista
3. Should have less compatibility problems with additional hardware and drivers
4. Improved User Account Control - can set it to not report as much as Vista does
5. WordPad and Paint using the "Ribbon" toolbars like Office 2007

Use the Upgrade Advisor to see if your pc has the minimum requirements to run Windows 7.

SEO

Here are some simple Search Engine Optimisation (SEO) tricks you can try and use in your website
1. Try and use keyword rich url's and filenames
2. Use keywords in your title tag. This appears in the tab of the browser
3. Use heading tags h1, h2 and h3 with useful keywords
4. Write keyword rich content, but be careful not to make it a difficult reading experience for your visitor.

Shared Website Calendar

Does your website need a shared calendar? Using google's free online calendar it is easy to track important events and have them imported into your website. Goto http://www.google.com/calendar to learn more. All you need is a google account!


Get in touch at www.webtechconsulting.com.au for more information.

Website Photos

iStockPhotos is a collection of royalty-free photos that you can easily download for a small fee and incorporate in your website. The photos are provided by an international community of amateur and professional photographers. There are a great collection of images, audio and Flash animation to choose from. Check it out at http://www.istockphoto.com

Website Hosting

How do you choose the right company for your website hosting? There are lots of differences in prices and services can vary widely. Below is some useful things to look for when deciding on who to choose for your website hosting

1. How much space do you get?
2. How much traffic do you get?
3. What services are included such as email addresses or e-commerce facilities
4. Is there a domain name included or a discount for bundling
5. Support - via telephone or email.

Use this checklist to compare various companies before deciding in what is best for you.